Adrianne has helped hundreds of businesses from independent birth professionals launching their practice to 25 year old manufacturing companies with nearly 100 employees. She believes in meeting clients and audiences where they are and uses a customized approach to her engagement with them to meet their unique needs. Every consultation, facilitation, training and presentation focuses on implementable ideas and best practices. That’s practical insight.
Adrianne is an alumna of Warren Wilson College with a Bachelor of Arts in Psychology and holds a Master of Business Administration from Western Carolina University. She is also a graduate of the Leadership Enhancement And Development (LEAD) Program of the Small Business & Technology Development Center. A trained facilitator and lifelong leaner, she engages in continuing education on topics related to business, strategy, facilitation, marketing, human resources, financing, search engine optimization, social media, public relations, planning, leadership, the consulting process and content marketing. Her credentials also include:
Certified Birth Doula – DONA International
Leadership Asheville Class #33
40 under 40 Rising Stars in Business – Asheville
LEAD Program Peer Coach – NC Business Advisors
Chair’s Award – Minority Enterprise Development Week Board of Directors
Executive Director’s Award of Excellence – SBTDC
Past President, Doula Association of the Mountain Area
Outstanding MBA Student Award, Western Carolina University
Adrianne draws from over a decade of experience advising and training on a wide range of topics that impact businesses and organizations from social media to disaster recovery and strategic planning to diversification. She is also an experienced facilitator of groups large and small.
Adrianne’s business and marketing experience begins at age 13 when she launched a babysitting service for tourists visiting her small Rhode Island town. She put up simple flyers highlighting her experience caring for her younger cousins, knowledge of the area and first aid certification. She soon had a thriving enterprise with many of the same families calling on her services summer after summer. As a high school student, she worked part time at a local play center and found herself giving advice to the owner on how to better market the concept to area families. Her ideas helped the new business grow and become a popular attraction.
Despite this early experience with entrepreneurship and marketing, Adrianne’s early career aspirations were unrelated to business. After graduating from Warren Wilson College, she served families through an AmeriCorps assignment as a home health educator in Nasheville, TN where she launched a private birth doula practice supporting families during childbirth. Returning to Asheville, she joined the Grove Arcade Public Market Foundation staff as a temporary receptionist with the intention of pursing a graduate degree in either social work or public health.
It was at the Grove Arcade that Adrianne discovered her passion for supporting entrepreneurship and economic development. She was quickly moved into a permanent position as Office Manager and three years later became the youngest Assistant Market Manager in the country. Adrianne then spent the next 10 years with the Small Business & Technology Development Center (SBTDC) in several roles including General Business Counselor, E-Marketing Specialist and Business Disaster Loan Program Manager. Early in her career with SBTDC, Adrianne began training would-be entrepreneurs, doulas and business owners in business planning, marketing and financing. She later became a peer trainer for fellow business counselors across NC in counseling best practices and marketing.
Regional business conference appearances followed along a half day workshop at the Association of Small Business Development Center Annual Conference on marketing best practices. In 2014, Adrianne became the Director of Marketing and Operations of JB Media Group, an online marketing agency in Asheville, NC. There she is responsible for the growing company’s branding and promotions as well as business strategy and internal capacity building. Although no longer in private practice, Adrianne stays connected to the doula community worldwide as the Blog Manager and E-Newsletter editor for DONA International. She will present a session on search engine optimization best practices at their first ever joint conference with global childbirth education organization Lamaze International.